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Academic Journal

The antecedents of repurchase intention at user online travel agents in Indonesia mediated by brand image.

Subjects: *BRANDING (Marketing); *SALES promotion; *REDEMPTION (Law)

  • Source: International Journal of Research in Business & Social Science. Dec2022, Vol. 11 Issue 9, p67-76. 10p.

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Academic Journal

Developing Synergies Between Promotions and Brands in Different Price-Quality Tiers.

Subjects: *BRANDING (Marketing); *BRAND name products; *PRODUCT advertising

  • Source: Journal of Marketing Research (JMR). May2002, Vol. 39 Issue 2, p171-185. 15p. 7 Charts.

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Academic Journal

Analysis of Retailer Advertising Behavior.

Subjects: *NEWSPAPER advertising; *BRANDING (Marketing); *SALES promotion

  • Source: Journal of Marketing Research (JMR). Nov66, Vol. 3 Issue 4, p378-383. 6p. 3 Charts.

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Periodical

ADVERTISING BRANDED PARTS TO CONSUMERS.

Subjects: *PRODUCT acceptance; *BRANDING (Marketing); *BRAND name productsUNITED States

  • Source: Harvard Business Review. Autumn1946, Vol. 25 Issue 1, p129-144. 16p.

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Periodical

Brandstanding: long-lived product promotion.

Subjects: *BRANDING (Marketing); *MARKETING strategy; *PRODUCT acceptance

  • Source: Harvard Business Review. May/Jun81, Vol. 59 Issue 3, p54-58. 3p.

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Academic Journal

Co-branding partner selection: The importance of belief revision.

Subjects: *CO-branding; *BRANDING (Marketing); *COOPERATIVE advertising

  • Source: Journal of Business Economics & Management. Aug2016, Vol. 17 Issue 4, p546-563. 18p.

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Academic Journal

Beyond the logo: Brand management for cities.

Subjects: *PRODUCT management; *BRANDING (Marketing); *LOGOS (Symbols)

  • Source: Journal of Brand Management. Jul/Aug2009, Vol. 16 Issue 8, p520-531. 12p.

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Academic Journal

International Branding Effectiveness: The Global Image of Nestlé's Brand Name and Employee Perceptions of Strategies and Brands.

Subjects: *BRANDING (Marketing); *BRAND name products; *SALES promotion

  • Source: Journal of Global Business Issues. Summer/Fall2009, Vol. 3 Issue 2, p17-24. 8p. 3 Charts.

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Academic Journal

Managing Brand Extension.

Subjects: *BRAND name products; *BRANDING (Marketing); *SALES promotion

  • Source: Journal of Consumer Marketing. 1993, Vol. 10 Issue 3, p11-17. 7p. 1 Graph.

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Conference

Effects of Brand Placement Repetition on Cognitive Outcomes.

Subjects: *BRANDING (Marketing); *ADVERTISING; *SALES promotion

  • Source: AMA Winter Academic Conference Proceedings. 2020, Vol. 31, pAPM-9-APM-9. 1p.

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  • 1-10 of  159 results for ""Branding (Marketing)""